Larry Baer attended the University of California Berkeley and graduated with a Phi Beta Kappa in 1980, before joining the SF Giants marketing department as the director. In 1983, he left the club to join Westinghouse Broadcasting, working at its San Francisco and New York offices.
He later moved to CBS Inc to serve as the special assistant to Laurence Tisch, the network’s CEO and chairman, before returning to SF Giants in 1992. In 2012, Larry Baer was named the club’s CEO, and he has led it to some of its most notable achievements.
Accomplishments at SF Giants
Throughout the time that he’s been with SF Giants, Larry Baer has received many enviable achievements. Firstly, the Giants CEO previously used his marketing expertise to help the club become one of four in the MLB to achieve over 3 million fans’ annual match attendance between 2000 and 2008. Between 2011 and 2016, he also helped the club sell more than 30,000 full-season tickets.
This meant that all their matches during this time were fully packed, and the 2017 season saw more than 3.3 million fans attend its matches. The Giants CEO responsibilities include overseeing the club’s day-to-day activities and being the chief decision-maker in all of its matters. He is also tasked with solidifying the club’s future success.
Notable roles and recognitions
The SF Giants CEO’s success at the team has elevated him to have received numerous notable roles and recognitions through the years. In 1996, he received the San Francisco Distinguished Leadership award, followed by the Ant-Defamation League’s Torch of Liberty Award in 2001.
The SF Giants CEO was also honored by the San Francisco Boys and Girls Clubs as the Person of the Year in 2010. He has also served on various entities’ boards, including the Bay Area Council, KQED Inc, NBC Sports Bay Area, and the San Francisco Committee on Jobs. Visit this page to learn more.
Watch https://www.youtube.com/watch?v=CGiVG3IfYJs, for more information about the SF Giants CEO.