The success story of Hawkers is proof that a strategic and focused plan leads to positive results. The fashion industry that broadly engages in eyewear fashion has flourished to above hundred-million-dollar revenue annually. Since its inception, the company has appeared amongst the best brand in the fashion category in a short duration.
Alejandro Betancourt, the president of Hawkers who has continued to hold the position to date, has played a significant role in growing the company’s achievements. The CEO highlights that among the reasons that have led to business success were flexibility and adaptability. Initially, the company started as a technology venture that later shifted to the fashion industry. The entrepreneur advises that for the success of the business, one should always be ready for opportunities. After encountering another eyewear industry, Alejandro Betancourt evaluated the market and strived to raise his own company and make it stand out. In two years, the company grew into multi-billion fashion industry and more
The entrepreneur says that another tool that drove the business to an excellent performance was its adoption of social media. Understanding your target customers says is a very crucial thing. For instance, Alejandro Betancourt understood that majority of his customers are young people. To win them, the entrepreneur had to look for ways that would favor them. For example, he realized that young people want quality and fancy products at affordable rates.
Alejandro Betancourt was forced to lower his prices slightly from other fashion industries and used social media to market his products to win young people’s attention. With millions of young generations into social media platforms such as Instagram and Facebook, the entrepreneur realized that social media is easy to reach them. Today, the company has distributed millions of its products globally and is appreciated for its cheap and trendy products.